"MARKETING IS A SOCIAL STATEMENT
...and if you don't know, now you know"
- Michelle E. McAlister
Revamping and Rebuilding for true Marketing Inclusion. Committed to understanding consumers. Dedicated to helping us turn the ship and reinvent how we engage with consumers.
FOR THE CULTURE: A RECOMMITMENT TO THE CONSUMER
There is a very specific need for social change within the marketing function; language, practices, and methods that widely define today's marketing.
There is that specific need for companies to reflect underrepresented communities with authentic voices and truly understand where and IF their products and voices fit in today's culture in an authentic way FOR CONSUMERS -- and In order to be relevant there are a few key things we as marketers need to understand.
1) Marketing IS a social statement
2) Assess whether you are brave enough to be relevant
3) Double down on a commitment to understanding consumers
4) Make authenticity mean something
AREAS OF PASSION & EXPERTISE
I help you rebuild for the intentional integration of a diverse and or underrepresented people’s perspectives, desires, and needs into all processes and activities required to deliver you product or service to consumers.
Equity. Voice. Identity. Target Consumers. Brand Essence. Story Telling. Defining Activities and Characteristics - I build brands that people love through authentic stories with which they can connect
COMMITMENT TO THE CONSUMER
You are nothing without your consumers and our commitment to understanding consumers in new, complex, and ongoing ways is critical to any brand or company's success. I help you build that commitment to consumers throughout all of your marketing processes, from concept, to execution, to measurement.
CULTURE & ACTIVATION
Everyone wants to be relevant. Everyone wants to be a part of the culture. I help you assess and gain that relevancy to reach and engage with your consumers on their terms, with their voices, in a way that is rich, authentic, and ongoing.
January 2019 - Present
SENIOR BRAND PORTFOLIO MANAGER
January 2019 - Present
MARKETING & BRAND INCLUSION LEADER/CONSULTANT
January 2017 - Present
PRESIDENT - ASSOCIATE BOARDS
GIRLS ON THE RUN, CHICAGO
July 2017 - January 2019
SENIOR MARKETING STRATEGY MANAGER
January 2016 - July 2017
May 2011 - January 2016
SENIOR ASSOCIATE BRAND MANAGER
KELLOGG SCHOOL OF MANAGEMENT - NORTHWESTERN UNIVERSITY